The Benefits of Business

Charlotte Hale, a Perryton native, opened Charlotte & Company on Main Street in 1995 to sell antiques from her mother’s estate. Although she planned to stay open only long enough to sell the estate pieces, the business was such a success that she decided to continue. Charlotte went to market and started carrying more gifts and accessories to bring affordable home décor to Perryton. Today, Charlotte’s sells home décor, baby gifts, personal products, Christmas décor (seasonally), and more. The store also sells gourmet gifts, including Because We’re Nuts, Charlotte’s line of assorted nut mixes and chocolates that are sold all over the country.

Charlotte enjoys owning a retail store in Perryton because of the friendships she is able to build with customers. It also allows employees and her to offer a level of customer service that might not be possible in a larger town, she says. “One of the reasons I am in business and have stayed in business is I love working with people,” she adds. “I’ve stayed here because I love the people.”

Charlotte likes knowing customers on a personal basis and offering items that fit their specific tastes. “It’s that personal attention that we can give and that we receive in Perryton that we wouldn’t get in a mall or a larger city. Our customers aren’t just faces that walk in the door,” Charlotte says.

In addition to the relationships with customers, Charlotte also enjoys the camaraderie she shares with other business owners. “There is a feeling of cooperation rather than competition,” she says. “There is a connection with the other businesses, and we know that what helps one of us in town helps all of us.”

Charlotte & Company
404 S. Main
806.435.4189 (Or visit the store on Facebook.)
Hours: Monday–Friday 9:30 a.m.–5:30 p.m.; Saturday 10 a.m. –5 p.m.


  1. Dana Donahue 02.21.11

    Charlotte’s is still my FAVORITE place to shop!

  2. admin 02.21.11

    You won’t want to miss out on the gift certificate giveaway then! It’d give you a good excuse to come back for a visit.

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